About us


Through readings and experiments, we have put a lot of work into this concept. It is time to share our thoughts.
People often ask us what is the meaning of the brand. But what matters, is what it means to YOU or to THEM.

“Black” and “Black aesthetics”.

Everything is connected
What do you think about black

For some, “Black” is about a lifestyle, love, life… Well, pretty much everything.
Others believe it is a reflexion of elegance, simplicity, power or luxury.

But generally, everyone is very aware of the abstract power of “Black”, qualifying it as a “go-to colors which never lets down”.

That is why we come accross different approaches and ways to qualify “Black” while having the same love for this color.


The Black Aesthetics renewal

Created by Miguel M. a couple of years ago, TheBlack Aesthetics has interested us because of the aesthetics aspect.

  • What does it really mean?
  • What about us ?
  • What does it mean to us?
  • What message do we want to spread ?

Historically, “The Black Aesthetics” has been mentioned as a cultural ideology that developed in America alongside the civil rights movement in the 1960s. It massively promoted black separatism in the arts.

However, when you talk about “Black”, everybody seems to have its own vision of what it is. Well, it is time to think outside the box.
We want to shape a new version of what “black” is.
This is why we decided to take part in this projet,
and this how its come from Black Aesthetics to THE BLACK AESTHETICS.

Indeed, Black is Gothic, Black is Music, Black is Color. Black is many thing but first, Black is a feeling and that is why “The Black Aesthetics” means a lot to us. We want to present the black color as a powerful unificating philosophy.
We are sharing our vision through instagram posts and want you to know how grateful we are for the help & support. 

discover the "Black is" collectiON
Couple with black clothing

"The more black you wear, the more powerfull you look"

Black and white picture - Girl wearing black in paris - Eiffel Tower
This is just the begining

We’re now working on polishing our catalog in order to make it more accessible worldwide and to express that movement with humility.
From California to France, “The Black Aesthetics” has come a long way and guess what ?
It is only the beginning of this experience. OUR experience.

At last, thanks for your support and we hope you will be a part of this exciting journey by following us, contacting us, messaging us and giving us your feedback and suggestions.
We are totally open to everything as what we desire the most, is to create a respectful and supporting community around the brand.


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